Businesses & Councils

1dayaweek is a flexible behaviour change campaign used by councils, developers and large employers to encourage more sustainable travel. It can be delivered as a standalone campaign or alongside existing initiatives to increase participation and long-term engagement. Whether you're launching new walking and cycling infrastructure, delivering a social prescribing programme or working to achieve travel planning targets, 1dayaweek provides an engaging incentive that motivates people to change the way they travel.

A fully managed campaign from start to finish

1dayaweek is a ready-made behaviour change campaign that makes it easy to encourage active and sustainable travel. We work closely with you to tailor the campaign to your objectives before managing it on your behalf, so you can achieve your goals with minimal impact on your team’s workload.

  • A fully managed campaign – We take care of everything, from campaign promotion and participant engagement to judging entries, awarding prizes and reporting outcomes.
  • Your own branded campaign – Receive a ready-made campaign featuring your organisation’s branding and tailored to your objectives.
  • Flexible delivery – Launch across a whole town or city, a single development, workplace or neighbourhood, or any combination of locations.
  • Excellent value for money – Flexible packages are available to suit different budgets and project sizes.
  • Digital and physical promotion – Choose from a range of online and printed campaign materials to maximise engagement.
  • 12-month programme – A year-long campaign gives participants time to build lasting travel habits, with monthly prizes to maintain momentum.
  • Monitoring and evaluation – Receive regular progress updates and a comprehensive end-of-project report demonstrating participation, behaviour change and project outcomes.

 

Supporting active and sustainable travel across a wide range of projects

Town and city campaigns

Encourage more sustainable travel across your town or city, by supporting both commuting and leisure trips, with campaigns tailored to communities of any size.

Social prescribing

Help people become more active and improve their physical and mental wellbeing by encouraging healthier travel habits, working alongside GPs, local authorities, health partners and community organisations.

Active travel scheme activation

Increase awareness and usage of new walking, wheeling and cycling infrastructure, with a targeted campaign that encourages lasting behaviour change.

Residential developments

Support residential travel plans and help new communities establish sustainable travel habits from the day they move in.

Employment sites and business parks

Encourage more sustainable commuting, reduce parking demand and support travel planning across business parks, industrial estates and employment sites.

Workplace wellbeing

Use active and sustainable travel to help improve employee health, wellbeing and engagement.

Targeted communities

Focus campaigns on a neighbourhood, corridor, town centre or any defined geographical area where behaviour change is needed most.

Sustainability and net zero

Support your organisation’s sustainability objectives by reducing car journeys and helping tackle Scope 3 emissions through behaviour change.

If you are a business or council, register your interest here and we’ll be in touch.