“We have introduced the 1DAW branding, messages and promotional activity on a rolling basis since May 2019 at our Salford Care Organisation. Even from these early stages we are seeing good awareness of 1DAW and the positive message it brings. Our existing active and sustainable travellers are feeling more empowered and act as our informal champions, and we have staff coming back to us asking actively to take part in 1DAW.”Barry Waterhouse, Travel and Access Manager, Northern Care Alliance NHS Group
Our first 1dayaweek member, Salford Royal NHS, Trust has around 7,000 employees. As an employer, the Trust was incredibly active in discouraging car use. But with over 60% of the staff driving to work, car parking spaces were constantly in short demand. As visitor and employee numbers continued to rise, the Trust reached out to us in 2019 to become members of the 1dayaweek club.
After initial baseline monitoring, we got to work organising an employee event which saw live music, competitions, freebies, and delicious cakes! Over 50 employees pledged to do their 1dayaweek whether by foot, cycle, or public transport.
Along with our friends at Firstbeat, we conducted a heartrate variability study to identify the difference in stress levels between car and non-car commuters. This gave us some clear evidence to promote across the Trust.
We extended the messaging campaigns throughout the site with branded messages and giveaways, and new cycle parking proudly wears our branding, and all car parks display the 1dayaweek logo to help us reach car drivers.
We finished our time at Salford Royal with some monitoring. This found that 11% of employees who drove to work had committed to the 1dayaweek initiative. And that 100% of employees were aware of 1dayaweek and our aims. The feedback we gathered was incredibly positive and social media interaction was high.
